In 2014 I attended Microsoft's business technology conference, Covergence 2014. When I wasn't working the tradeshow floor I took in some of the presentations and parties that were part of the whole conference experience.
I was excited to see the Convergence 2014 Keynote Presentations. Keynote speakers included Kirill Tatarinov, executive vice president of Microsoft Business Solutions, Arianna Huffington, president and editor-in-chief of the Huffington Post Media Group, and Biz Stone, co-inventor and co-founder of Twitter and co-founder and CEO of Jelly. Here are some tasty nuggets of technology entrepreneur advice I captured from these successful people:
1 - All businesses today, regardless of their industry are P2P (people to people) rather than B2B or B2C. We're entering the "era of the customer" and customers now expect to be able to interact with businesses quickly and through a variety of channels - Kirill Tatarinov.
2 - Online customer relationships have moved from observation only, to participation to full-on engagement - Arianna Huffington.
3 - Make meaningful connections with your partners and customers. Don't just make a business case for your software, solution or service, share how it actually helps people - Biz Stone.
I hope you can find a way to apply this advice to your tech company's model, messaging and conversations with your customers for engagement and success going forward.
- D
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